Case Study

IKEA, IKEA #zoumemazi FB App

IKEA Cyprus in association with GT Digital has launched a new innovative campaign ‘Διασκεδάζουμε μαζί’ or ‘Fun Together‘.

Contestants wishing to participate, ‘Like’ the IKEA Cyprus Facebook page through the custom application.

The mechanism of the game requires that participants match correctly 5 IKEA products with their corresponding story. Each one of these random stories refer to one IKEA product, if put in the context of everyday life.

The concept of this promotion is an extension of the latest creative approach adopted by IKEA, which “allows” IKEA items to speak for themselves and tell their own personal stories regarding their life with their owners!

In case the participants match correctly all 5 IKEA products and corresponding stories, their names are then entered automatically in a draw for the chance to win a gift voucher from IKEA. A winner is chosen daily from the pool of contestants who have entered the competition. The winner will then receive a €30 gift voucher. At the end of the competition 1 lucky winner will be chosen to receive a €200 Gift Voucher from IKEA‏.

IKEA #zoumemazi FB App
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